Winning and Retaining Business in the African Mining Equipment Sector, 2014

Winning and Retaining Business in the African Mining Equipment Sector, 2014
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Summary

Overall trends in the data revealed - - Customer priorities in supplier selection are product quality and availability of parts - Suppliers perform well, but have lower levels of satisfaction in key areas - Sandvik received the highest average satisfaction ratings, with Caterpillar considered the leading supplier for most categories of mining equipment - Account managers make a significant impact in the selection process, alongside product quality and use of the latest technology - Although loyal to their suppliers, customers look for improvement in parts availability and product quality.

Scope

  • Winning and Retaining Business in the African Mining Equipment Sector, 2014 published by GlobalData's Mining Intelligence Centre, provides readers with a detailed analysis of customer preferences in the African mining equipment sector. The analysis is based upon GlobalData’s survey of 108 mine managers, procurement managers and other key decision-makers

Reasons to Buy

  • Identify key areas for differentiation by understanding what factors most influence choice of supplier
  • Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations
  • Develop successful sales and marketing strategies through an understanding of the leading competitors and their strengths and weaknesses.

Date Published

November, 2014

Format / Pages

PDF / 63