Annual Global Analysis of Markets for Solar and 5 - Year Forecast

Annual Global Analysis of Markets for Solar and 5 - Year Forecast
Annual Global Analysis of Markets for Solar and 5 - Year Forecast
This report is designed to assist in the development of marketing strategies by identifying sales volume, application splits, and market trends for the multinational regions worldwide, including North America, Latin America, Europe, the Middle East, Africa, Asia, and Oceania, as well as providing an aggregate analysis of demand by application sector.
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Summary

Global Analysis of the Markets for Solar Products & Five-Year Forecast characterizes and describes global market demand for photovoltaic products by application, module size, incentive, region and country based on a year-long survey of distributors, system integrators, dealers, and government agencies in over 80 countries around the world. This report is designed to assist in the development of marketing strategies by identifying sales volume, application splits, and market trends for the multinational regions worldwide, including North America, Latin America, Europe, the Middle East, Africa, Asia, and Oceania, as well as providing an aggregate analysis of demand by application sector. The understanding of local and regional market characteristics also serves as a basis for tactical decisions on utilization of corporate marketing and sales resources: markets on which to be focused, organizational issues such as direct sales staffing versus entry into existing selling channels, advertising and promotional materials required to address target markets, applications support required, etc. Through primary survey data and market analysis, the report provides a comprehensive top-down and bottom-up view of the size of the market, the growth potential for national markets and applications, and the trends to anticipate in future years.

Scope

The report incorporates survey data from over 80 countries to provide a comprehensive sampling of market activity in the six populated continents. Surveys were faxed, emails sent, and interviews held with distributors, system integrators, dealers, manufacturers, industry organizations, project developers, and government officials. The data gathered is compared with supply side data, and analysis does not begin until 75% of market volume has been established. The following market data is provided:

  • Regional sales volume in MWp as well as market shares are given by five major application categories: Remote Industrial, Remote Habitation, Consumer Power, consumer indoor, and Grid-Connected applications, along with analysis and fore-cast data for 36 sub-applications for the major categories
  • Five and ten year aggregate and major application forecasts to 2019 and 2024
  • Demand (sales) by PV module size and technology
  • Regional and country Application splits are provided by region and country, along with MW volumes and 2014 through 2017 country growth estimates using the low, conservative and accelerated scenarios

Reasons to Buy

  • The report will enhance your decision making capability in a more rapid and time sensitive manner.
  • Identify emerging market and application trends
  • Facilitate decision-making based on strong historic and forecast data about the markets for solar products
  • Position yourself to gain the maximum advantage of the industry’s growth potential by being aware of emerging application trends and markets
  • Develop market entry strategies based on information about available incentives, emerging business models and pricing trends
  • Identify key growth areas
  • Understand and respond to your competitors’ business structure, strategy and prospects.

Date Published

August, 2015

Format / Pages

PDF / 260